{"id":4453,"date":"2020-11-30T07:07:33","date_gmt":"2020-11-30T15:07:33","guid":{"rendered":"https:\/\/kabirsvoice.com\/?p=4453"},"modified":"2022-05-30T14:01:55","modified_gmt":"2022-05-30T22:01:55","slug":"kleenex-commercial-voiceover","status":"publish","type":"post","link":"https:\/\/s046.wptstaging.space\/kabirsvoice\/blog\/kleenex-commercial-voiceover\/","title":{"rendered":"Voiceover Client Demo: The COVID-19 Kleenex Commercial","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/xoolVCrLlvE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>I recently had the pleasure of doing <strong>voice over work<\/strong> for a <a href=\"https:\/\/www.youtube.com\/watch?v=xoolVCrLlvE&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kleenex commercial<\/strong><\/a> that touches on all the emotions that people are experiencing during these challenging times.<\/p>\n<p>While the commercial doesn&#8217;t specifically mention COVID-19, it paints a clear picture of #AllTheFeelings that we&#8217;re collectively experiencing in this unprecedented moment: uncertainty, grief, sadness, but also happiness to help others, gratitude for good heath, strength and hope for better times ahead.<\/p>\n<p>This commercial is a great example of why it&#8217;s so important to choose the right voice actor \u2013 and the right <em>voice<\/em> \u2013 to make the message as powerful as it can be.<\/p>\n<p>So, I want to talk about what makes this <strong>voice over<\/strong> so effective and how the same techniques can be applied to other ads and messages.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4463 aligncenter\" src=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1.jpg\" alt=\"\" width=\"697\" height=\"392\" srcset=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1.jpg 1920w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-300x169.jpg 300w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-1030x579.jpg 1030w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-768x432.jpg 768w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-1536x864.jpg 1536w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-1500x844.jpg 1500w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-705x397.jpg 705w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-622x350.jpg 622w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-752x423.jpg 752w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/06\/Kabirs-Template_Kleenex-1-450x253.jpg 450w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<h2>Some background<\/h2>\n<p>The Kleenex commercial was cast and produced using traditional voiceover methods and structures. This includes the use of an agent vs. an online casting site.<\/p>\n<p>There are many ways to do a voice over. Understanding <strong><em>how<\/em> to do a voice over,<\/strong> according to the specific needs of the project, is what separates a professional voice-over actor from the less experienced. It requires an in-depth analysis of the client\u2019s needs, a voice actor&#8217;s studio setup, the tone of the voice-over copy and the overall object \/ call to action.<\/p>\n<p>The Kleenex commercial required a voice actor to have a soft and caring voice. As an urban voice over talent that has a similar sound and personality as that of a black\u00a0 voice actor with a deep voice \/ vocal range, I knew exactly how to approach it.<\/p>\n<h2>From the heart<\/h2>\n<p>There are a number of factors that make this Kleenex commercial successful. The visuals, music and copy all play a role in capturing the emotions expressed by the ad, and in expressing empathy (i.e. showing that Kleenex cares and understands what you&#8217;re going through).<\/p>\n<p>But without the right voice, the entire message could be spoiled. For example, if the voice sounded too gimmicky, cheesy or harsh, it would change the entire tone of the commercial.<\/p>\n<p>To be effective, the voice needed to be soft, caring, empathetic and relatable. It needed to be <em>genuine<\/em> and from the heart.<\/p>\n<h2>A voice of reason and wisdom<\/h2>\n<p><strong>What is voice over<\/strong> <em>depth<\/em>, and how does it affect the message being expressed here?<\/p>\n<p>You may assume that a deep voice doesn&#8217;t gel with a soft and caring message \u2013 but actually the opposite is true.<\/p>\n<p>Having a deep voice doesn\u2019t mean it needs to sound extremely authoritative. Sometimes, a deep voice is essential for expressing warmth and comfort coming from a place of experience. <em>The human experience.<\/em><\/p>\n<p>When you listen to my voice over in the Kleenex commercial, you can hear how that deep tone is more advantageous as it helps to comfort the viewer, while also sounding like it could be someone you know: a friend, a father, a voice of reason, a loved one who&#8217;s by your side to get you through these difficult times.<\/p>\n<p><strong>PRO TIP: <\/strong>When doing kind and soft voice overs, one should try to always come from an empathetic place. In addition to the voice, the use of an undertone of soft music during the voice over session can be extremely beneficial in bringing out the warmth in tone.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCF37ynFfvrORlPSzYJe-W8Q?sub_confirmation=1\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe to our YouTube channel<\/a> for more tips from professional voice actor, poet and philosopher Kabir Singh.<\/p>\n<p>Checkout my YouTube Playlist\u00a0<a class=\"mfp-iframe lightbox-added\" href=\"https:\/\/www.youtube.com\/watch?v=_gLZEec3nJw&amp;list=PLOOiLfNiWDl7JepVmHw84j5kgrdbCrVKu\" target=\"_blank\" rel=\"noopener noreferrer\">Here<\/a>!<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> <a class=\"listen-btn-desk\" href=\"\/demos\/\">Listen To Kabir&#8217;s Work<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> <a class=\"audition-amp\" href=\"\/demos\/\">Listen To Kabir&#8217;s Work<\/a><\/span><\/p>\n<p><a class=\"grvw-amp\" href=\"\/clients\/\"><img decoding=\"async\" class=\"greviews-amp aligncenter wp-image-6757 size-full\" src=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2021\/07\/Mattress-Omni-Google-Verified-Reviews.png\" alt=\"Google Verified Reviews\" width=\"300\" height=\"160\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> <a class=\"audition-amp\" href=\"\/contact\/\">Audition with Me<\/a><\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\ufeff\ufeff\ufeff I recently had the pleasure of doing voice over work for a Kleenex commercial that touches on all the emotions that people are experiencing during these challenging times. While the commercial doesn&#8217;t specifically mention COVID-19, it paints a clear picture of #AllTheFeelings that we&#8217;re collectively experiencing in this unprecedented moment: uncertainty, grief, sadness, but [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":4465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-4453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice-over-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kleenex Commercial Voiceover Demo - Kabirsvoice<\/title>\n<meta name=\"description\" content=\"A demo of the voice over work for the COVID-19 Kleenex commercial. 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