{"id":5372,"date":"2020-12-04T09:50:33","date_gmt":"2020-12-04T17:50:33","guid":{"rendered":"https:\/\/kabirsvoice.com\/?p=5372"},"modified":"2022-05-30T13:59:16","modified_gmt":"2022-05-30T21:59:16","slug":"political-voice-over-talent","status":"publish","type":"post","link":"https:\/\/s046.wptstaging.space\/kabirsvoice\/blog\/political-voice-over-talent\/","title":{"rendered":"What Makes a Good Political Voice Over Talent?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gLjjm_M5cQ0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>As an experienced political voice over talent, I understand how important it is for political advertising to deliver the right message. When an ad misses the mark, it fails to connect with voters. Even worse, a bad ad can sink an entire political campaign.<\/p>\n<p>But it&#8217;s not just the political <em>script<\/em> that matters. Every single component influences the effectiveness, especially for TV ads: the copy, the visuals, the music, and critically: <em>the voice over.<\/em><\/p>\n<p>Today, I want to share some of the most important factors that make a good political voice over talent.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5394\" src=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-scaled.jpg\" alt=\"Politcal voice over Kabir Singh\" width=\"697\" height=\"465\" srcset=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-scaled.jpg 2560w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-300x200.jpg 300w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-1030x687.jpg 1030w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-768x512.jpg 768w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-1536x1024.jpg 1536w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-2048x1365.jpg 2048w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-1500x1000.jpg 1500w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-705x470.jpg 705w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-525x350.jpg 525w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-635x423.jpg 635w, https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/Depositphotos_74620171_xl-2015-min-450x300.jpg 450w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<h2>Political voice over demo: behind the scenes<\/h2>\n<p>In the demo above, I&#8217;ve included a showcase of political advertising examples with my professional voice over.<\/p>\n<p>To understand what makes these ads effective, you first need to understand the background.<\/p>\n<p>These are left-leaning ads that are aligned more with the Democratic party. As such, the client sought a progressive voice actor with a voice that could resonate with the target audience. More precisely, they wanted an African American sound to fit the urban demographics where the ad would run.<\/p>\n<p>But let&#8217;s dig into what that actually means and the reasoning behind it.<\/p>\n<h2>Authenticity is everything<\/h2>\n<p>The political voice over demo was for an urban audience. It represents low-income people. Underserved people. People who are often left out of the political process.<\/p>\n<p>As such, the political voice over talent needed to sound relatable \u2013 like a neighbor, a friend or a relative from the same community.<\/p>\n<p>Think about it \u2026 If the voice had sounded like a completely different demographic, it wouldn&#8217;t be authentic at all. \u00a0It would be a <em>disconnect<\/em>. It would come across like so much other political advertising today: detached, cold, disingenuous.<\/p>\n<p>This is why authenticity is one of the most crucial factors for political voice overs. <em>It has to be real.<\/em><\/p>\n<h2>Representation matters<\/h2>\n<p>Beyond just relatability, political advertising has to represent its constituents.<\/p>\n<p>Remember, the goal of most political ads is to remind voters that THEIR voice matters. THEIR vote counts. Whether the ad is for a politician or a policy issue, the goal is to engage constituents and bring them into the political process.<\/p>\n<p>How can that goal be achieved if the voice in the ad sounds nothing like the audience who hears it? It&#8217;s just not possible.<\/p>\n<p>To be effective, a political voice over talent needs to represent the target audience. A voter should hear the ad and think, &#8220;Hey, that sounds like me&#8221; \u2013 even if that thought happens on a subconscious level. That is what representation is all about. The ad represents the constituent. And, in turn, the constituent VOTES to have their voice represented on issues that matter to them.<\/p>\n<p><strong>PRO TIP<\/strong>: The cadence and emotion of a political voice over MUST match the message of the ad. Political ads can have a wide range of emotions, from inspirational to fired-up. Finding the right tone of voice is critical for the ad to be effective.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCF37ynFfvrORlPSzYJe-W8Q?sub_confirmation=1\">Subscribe to our YouTube channel<\/a> for more tips from professional voice actor, poet and philosopher Kabir Singh.<\/p>\n<p>Checkout my YouTube Playlist\u00a0<a class=\"mfp-iframe lightbox-added\" href=\"https:\/\/www.youtube.com\/watch?v=_gLZEec3nJw&amp;list=PLOOiLfNiWDl7JepVmHw84j5kgrdbCrVKu\" target=\"_blank\" rel=\"noopener noreferrer\">Here<\/a>!<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> <a class=\"listen-btn-desk\" href=\"\/demos\/\">Listen To Kabir&#8217;s Work<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> <a class=\"audition-amp\" href=\"\/demos\/\">Listen To Kabir&#8217;s Work<\/a><\/span><\/p>\n<p><a class=\"grvw-amp\" href=\"\/clients\/\"><img decoding=\"async\" class=\"greviews-amp aligncenter wp-image-6757 size-full\" src=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2021\/07\/Mattress-Omni-Google-Verified-Reviews.png\" alt=\"Google Verified Reviews\" width=\"300\" height=\"160\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> <a class=\"audition-amp\" href=\"\/contact\/\">Audition with Me<\/a><\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff As an experienced political voice over talent, I understand how important it is for political advertising to deliver the right message. When an ad misses the mark, it fails to connect with voters. Even worse, a bad ad can sink an entire political campaign. But it&#8217;s not just the political script that matters. Every [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":5374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-5372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice-over-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Makes a Good Political Voice Over Talent? | Kabir Singh | Progressive Voice Actor<\/title>\n<meta name=\"description\" content=\"See tips for hiring the right political voice over talent \u2013 and discover why the right voiceover is so important for political advertising to be effective.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Good Political Voice Over Talent?\" \/>\n<meta property=\"og:description\" content=\"See tips for hiring the right political voice over talent \u2013 and discover why the right voiceover is so important for political advertising to be effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/blog\/political-voice-over-talent\/\" \/>\n<meta property=\"og:site_name\" content=\"Kabirsvoice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KabirsVoice\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T17:50:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-30T21:59:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/wp-content\/uploads\/2020\/08\/gljjm_m5cq0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kabir Singh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kabirsvoice\" \/>\n<meta name=\"twitter:site\" content=\"@kabirsvoice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kabir Singh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/s046.wptstaging.space\\\/kabirsvoice\\\/blog\\\/political-voice-over-talent\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/s046.wptstaging.space\\\/kabirsvoice\\\/blog\\\/political-voice-over-talent\\\/\"},\"author\":{\"name\":\"Kabir Singh\",\"@id\":\"https:\\\/\\\/kabirsvoice.com\\\/#\\\/schema\\\/person\\\/9a9ca0f3ba44b18717a53dd6c4ba2d6f\"},\"headline\":\"What Makes a Good Political Voice Over Talent?\",\"datePublished\":\"2020-12-04T17:50:33+00:00\",\"dateModified\":\"2022-05-30T21:59:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/s046.wptstaging.space\\\/kabirsvoice\\\/blog\\\/political-voice-over-talent\\\/\"},\"wordCount\":532,\"image\":{\"@id\":\"https:\\\/\\\/s046.wptstaging.space\\\/kabirsvoice\\\/blog\\\/political-voice-over-talent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s046.wptstaging.space\\\/kabirsvoice\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/gljjm_m5cq0.jpg\",\"articleSection\":[\"Voice Over Clients\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/s046.wptstaging.space\\\/kabirsvoice\\\/blog\\\/political-voice-over-talent\\\/\",\"url\":\"https:\\\/\\\/s046.wptstaging.space\\\/kabirsvoice\\\/blog\\\/political-voice-over-talent\\\/\",\"name\":\"What Makes a Good Political Voice Over Talent? 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