{"id":8712,"date":"2024-12-11T18:51:43","date_gmt":"2024-12-12T02:51:43","guid":{"rendered":"https:\/\/kabirsvoice.com\/?p=8712"},"modified":"2025-01-21T17:45:01","modified_gmt":"2025-01-22T01:45:01","slug":"micron-corporate-voice-over","status":"publish","type":"post","link":"https:\/\/s046.wptstaging.space\/kabirsvoice\/blog\/micron-corporate-voice-over\/","title":{"rendered":"An \u2018Outside-the-Box\u2019 Corporate Voice Over | Voice Actor Kabir Singh","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<section  class='av_textblock_section av-lzke3h2l-431d8212b3e5d3c7a3783f397173ba8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>An \u2018Outside-the-Box\u2019 Corporate Voice Over<\/h1>\n<\/div><\/section>\n<div  class='av-post-metadata-container av-87l9cz-2afb34f4db952a47f6c1c13287623e1b av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_one_half  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/blog\/author\/kabir\/\"  rel=\"author\">Kabir Singh<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >December 11, 2024<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">in<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/blog\/category\/voice-over-clients\/\" >Voice Over Clients<\/a><\/span><\/span><\/span><\/div><\/div>\n<div  class='flex_column av-tifgo-20a44ec7142c1cf82175046bf08418cc av_one_half  avia-builder-el-2  el_after_av_post_metadata  el_before_av_one_half  first flex_column_div  '     ><div  class='avia-video av-m5rlhx7v-adef57d014405af98d55b375379523d4 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=B1gCxSbm6Ss'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Boxes can be beautiful: The AI data center, empowered by Micron\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/B1gCxSbm6Ss?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-6fj8g8-f97ade0fd67ab637afc2576e455eddf7 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_textblock  flex_column_div  '     ><div  class='avia-video av-m5rli61e-c4c1c51356d2557c29db6ade59582821 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/kpMtXFnn_Q0'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Boxes can be beautiful The AI data center, empowered by Micron - Voice Over Commercial 2024\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/kpMtXFnn_Q0?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<section  class='av_textblock_section av-m5rliwhv-a28adabf79a0025497b1b46b6fa79e10 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Not every voiceover is created equal<\/h2>\n<\/div><\/section>\n<section  class='av_textblock_section av-lys4yhh4-8a8060b463664d1d030dcc2da0bf4dd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Every VO is unique. That\u2019s true of all art, acting roles and professions. But still, it\u2019s an important lesson I\u2019ve learned intimately over 15 years of performing corporate voice overs for clients in many industries.<\/p>\n<p>Every project is different.<\/p>\n<p>I\u2019ll admit, I used to worry that AI might overshadow the need for human creativity, especially in voiceover work. But nothing is more satisfying than when everything falls into place, reminding me why the human voice is irreplaceable. That\u2019s exactly what happened when I got to work on Micron\u2019s new AI-focused video \u2013 a project that not only reassured me about my craft but also showed how AI and humanity can work hand in hand.<\/p>\n<p>In this blog post, I share what made this piece successful.<\/p>\n<h2>Micron and the new world of AI<\/h2>\n<p>AI is all the buzz these days. It\u2019s changing the way we work, collaborate, create and solve problems. Chances are, you\u2019re probably already using some form of artificial intelligence in your life \u2013 77% of consumers do (even though <a href=\"https:\/\/www.nu.edu\/blog\/ai-statistics-trends\/\">many people don\u2019t even realize it<\/a>, statistics show).<\/p>\n<p>When we talk about AI, so much of the conversation is about the exciting possibilities (more on that in a second.) We don\u2019t think much about what\u2019s <em>powering<\/em> that AI. That\u2019s because the answer is kind of boring, right? It\u2019s <em>computers<\/em>. Or more accurately: data centers \u2013 those big, boxy buildings filled with servers and hardware that make all of this possible.<\/p>\n<p>Micron is flipping that conversation on its head.<\/p>\n<h2>A new way of thinking \u2018outside the box\u2019<\/h2>\n<p>Okay, so who is Micron and why does all of this matter?<\/p>\n<p>In short, <a href=\"https:\/\/www.micron.com\/markets-industries\/ai\/ai-data-center\">Micron<\/a> makes a lot of the technology that powers today\u2019s AI \u2013 like memory and storage hardware.<\/p>\n<p>Our new AI-powered world is going to need a lot more of those big, boxy data centers. Because AI isn\u2019t just about the \u201cchat\u201d apps. It\u2019s a superintelligence that\u2019s going to help us solve some of the world\u2019s greatest challenges: cancer, climate change, food scarcity \u2013 the really big stuff.<\/p>\n<p>When you frame it that way, that \u201cbox\u201d is pretty beautiful, isn\u2019t it? It\u2019s a game-changer.<\/p>\n<p>I love how Micron is reframing that conversation, and it got me thinking more about how an \u201coutside-the-box\u201d approach is so important \u2013 for creative projects, problem-solving and corporate voice-over work.<\/p>\n<h2>The importance of unboxed thinking<\/h2>\n<p>When I used to coach other voice actors for hire, they often asked me, \u201cHow do I get ahead?\u201d \u201cHow do I stand out?\u201d \u201cHow do I get those \u2018big\u2019 voiceover freelance jobs?\u201d<\/p>\n<p>Well, there are lots of factors involved. (I cover many of them extensively in my blog, videos and coaching on \u201c<a href=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/voicecoach\/\">How to Be a Voice Actor<\/a>.\u201d)<\/p>\n<p>But another big, underrated factor is <em>thinking outside the box<\/em>.<\/p>\n<p>Being successful in voice-acting \u2013 and most things in life \u2013 requires unboxed thinking. In other words, you can\u2019t just read the words on the page and call it a day. You have to bring something new to it. Something different. Otherwise, you\u2019ll blend in with everyone else.<\/p>\n<p>But also, for a commercial voice artist especially, you have to think about the bigger picture: the message, the audience, what the goal is and why it all matters. If you don\u2019t, you\u2019ll never understand what\u2019s needed for it to be successful.<\/p>\n<p>Micron gets it \u2013 they know that being a leader in innovation requires unboxed thinking. That same mentality applies to so many other fields.<\/p>\n<h2>Why this all matters to me?<\/h2>\n<p>For me, voice acting isn\u2019t just a profession \u2013 it\u2019s an art. It\u2019s deeply personal. When I was approached to narrate for Micron, a leading AI company, I felt both excited and hesitant. Here was a company at the forefront of artificial intelligence, but they were choosing to tell their story with the human voice. That decision reinforced my belief that, no matter how advanced technology gets, it can\u2019t replace the emotional connection of human storytelling.<\/p>\n<p>As with any art form, I believe in constantly improving, evolving and pushing boundaries. Having a human voice is critical to every voiceover. But also, the voice needs to be authentic and <em>compelling<\/em> to the audience that hears it. That\u2019s why improvisation and creative thinking are so important.<\/p>\n<p>Also, I\u2019m not just a commercial voice artist \u2013 I\u2019m a poet and a philosopher. Creative thinking is central to everything I do. As Ralph Waldo Emerson wrote, \u201cDo not go where the path may lead, go instead where there is no path and leave a trail.\u201d<\/p>\n<p>So, for me personally, thinking outside the box is essential. But let me be very clear: It\u2019s <em>not<\/em> just about me\u2026<\/p>\n<h2>Collaboration makes all the difference<\/h2>\n<p>Yes, my voice is the only one you hear in Micron\u2019s video, but I\u2019ll never forget the magic of our team discussions. Whether it was bouncing ideas with the producers or improvising new cadences at the director\u2019s suggestion, the collaboration reminded me that creativity thrives when diverse minds come together. It\u2019s these moments that fuel my passion for this work. Also, it\u2019s the other critical factor that makes this video so successful: the <em>team.<\/em><\/p>\n<p>To create something fresh and unique, you need collaborators \u2026 diverse minds and voices who all bring something unique to the table. For the voice-over session specifically, it requires a team of producers and directors really playing with cadence, flow and ad-libs in the script. It\u2019s a collaborative environment that takes the whole project to the next level.<\/p>\n<h2>A closer analysis of the voiceover<\/h2>\n<p>Finally, I want to take a closer look at the voiceover itself to reiterate some of the strategies I used and how they differ from conventional corporate narration.<\/p>\n<p>Above, I mentioned how ad-libbing and improvisation played a part. But I encourage you to watch the video to listen closely for those moments. That\u2019s where the <em>human voice<\/em> element really comes out. It\u2019s those subtle changes in inflection and conversational bits that catch your attention \u2013 like someone is <em>speaking to you<\/em>, not just reading off a script.<\/p>\n<p>The cadence changes are also key. The voiceover slowly builds along with the music and the message. It gets louder, more energetic, more hopeful and more confident as the script touches on the most exciting possibilities of AI. Then, it descends back down as the video reminds you of the purpose of all of this: preserving our existence on this fragile planet.<\/p>\n<p>If this had been a straightforward read about datacenters, the whole thing would have fallen flat.<\/p>\n<p>Instead, this entire video came together beautifully.<\/p>\n<h2>Special thanks<\/h2>\n<p>I want to give a sincere thank you to everyone who contributed to this project and gave me the opportunity to be part of it. Special thanks to Micron, as well as the production company <a href=\"https:\/\/www.visionkitstudio.com\/\">VisionKit<\/a> and the many people at ad agency <a href=\"https:\/\/www.palmeradagency.com\/\">Palmer<\/a>.<\/p>\n<\/div><\/section>\n<div  class='flex_column av-44yua0-08919fa900ed01803503afb5ada0cb95 av_one_full  avia-builder-el-8  el_after_av_textblock  el_before_av_button  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-m5rlo9xt-7d568f93d28aa990e0c86ef14fe45bd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">&#8212;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/s046.wptstaging.space\/kabirsvoice\/contact\/\">Reach Out for Help with Your Corporate Voice Over<\/a><\/p>\n<\/div><\/section><\/div>\n<div  class='avia-button-wrap av-lythuw67-851de35ee0fd8a9dada368ac92c638ef-wrap avia-button-center  avia-builder-el-10  el_after_av_one_full  el_before_av_textblock '><a href='https:\/\/www.youtube.com\/@kabirsvoice'  class='avia-button av-lythuw67-851de35ee0fd8a9dada368ac92c638ef av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-red'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"YOUTUBE SUBSCRIBE\"><span class='avia_iconbox_title' >YOUTUBE SUBSCRIBE<\/span><\/a><\/div>\n<section  class='av_textblock_section av-lythw6db-439997f37357603c817ceb6231e7f180 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/kabirsvoice\/\">Connect with me on LinkedIn<\/a> to explore my latest announcements and reflections.<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UCF37ynFfvrORlPSzYJe-W8Q?sub_confirmation=1\">Subscribe to our YouTube channel<\/a>for more videos and tips from professional voice over artist, poet and philosopher Kabir Singh.<\/li>\n<\/ul>\n<\/div><\/section>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":8745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-8712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice-over-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An \u2018Outside-the-Box\u2019 Corporate Voice Over | Voice Actor Kabir Singh - Kabirsvoice<\/title>\n<meta name=\"description\" content=\"Not at all. See how we used an \u201coutside-the-box\u201d approach to corporate narration in my recent voiceover for Micron.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An \u2018Outside-the-Box\u2019 Corporate Voice Over | Voice Actor Kabir Singh\" \/>\n<meta property=\"og:description\" content=\"Not at all. 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